Day of Giving Campaign
Emergency Funding During COVID-19 Crisis

During an unprecedented time of crisis due to the coronavirus, I was tasked to design graphics for Our Lady of Good Counsel’s Day of Giving campaign raising money for families in financial distress and raising money for technology to advance distancing learning for students. Switching this campaign’s direction during this crisis, included the challenge of a quick turnaround time of one week to provide all graphics and build a website.

The design was simple and direct, including branded school colors and imagery of their campus. All of the graphics created were shared digitally on the school’s social media, website, Give Campus page, and emails. The website was organized and designed for donors to understand the purpose of the campaign including a toolkit page which included graphics to share and a challenges page that included graphics of challenges of the day. This online campaign ended in success by raising over $200,000 in just 24 hours.